April 25, 2023

Bota Box Announces Release of Limited-Edition Summer White Wine

New Chenin Blanc-Viognier Blend Joins Premium 3-Liter Portfolio for Summer 2023

Manteca, Calif., April 25, 2023 – Bota Box®, America’s favorite premium boxed wine brand(1), announced today the launch of Bota Box’s first limited-edition wine. Shipping to stores nationwide beginning this month, the new Bota Box “Summer Release Chenin Blanc & Viognier” will hit shelves nationwide just as consumers gear up for summer fun and entertaining.

Made in a crisp, fresh style, the unique blend wine deftly balances the aromatic floral and stone fruit notes of Viognier with the juicy, bright citrus and pear flavors of Chenin Blanc. “Summertime is all about being outdoors, and Bota Box’s lightweight, unbreakable wines go where glass can’t—whether that’s the beach, the pool or your next neighborhood barbecue. So, introducing a wine that pairs perfectly with summer’s best moments is a natural move for Bota Box,” noted Andrew Blok, Bota Box Portfolio Director.

The wine carries a California appellation and is packaged exclusively in the 3-liter box, making it an ideal choice for summer barbecues and entertaining. The convenient, eco-friendly packaging and the fantastic quality of the wine carry on the qualities that have driven Bota Box’s success. In addition, notes Blok, “This limited-time offering allows us to enter an untapped territory with Bota Box’s white wine lineup, capturing new and existing consumers alike who are looking to discover a refreshing wine option from a trusted brand.”

Bota Box “Summer Release Chenin Blanc & Viognier” will hit retail shelves beginning in May, 2023 and is line priced with the Bota Box portfolio at a suggested retail price of $23.99. Each 3-liter carton contains the equivalent of four 750-ml bottles of wine. For more information about Bota Box wines, visit www.botabox.com or www.facebook.com/botabox.

1Source: IRI Total US Multi-Outlet + Conv 26 weeks ending 01-29-23.