January 12, 2022
Bota Box Introduces Ready-to-Drink Margarita Wine Cocktails On Tap
New Bota’Rita line of pre-mixed wine cocktails brings convenience and trusted Bota Box quality to the white-hot wine-based-margarita category, up 92% in the last year1
Napa, CA, (January 12th, 2022)
Delicato Family Wines, producer of Bota Box®, America’s number one premium 3-liter box wine, announced today the expansion of the Bota Box franchise into the ready-to-drink (RTD) wine cocktail category with the launch of Bota’Rita™, a new line of premium, pre-mixed margarita wine cocktails.
Bota’Rita Margarita wine cocktails will launch at retail in March of 2022 with two flavors, Classic Lime and Strawberry, made from the quality Bota Box wine that consumers love, blended with real agave, lime juice and natural flavors that together deliver a classic margarita taste on tap.
“Pre-mixed margaritas have become incredibly popular with consumers and are largely driving the growth of the pre-mixed cocktail category, which is one of the fastest-growing segments in the U.S. beverage alcohol industry1,” noted Jon Guggino, executive vice president of marketing for Delicato Family Wines. “Within the segment, wine-based margarita sales have nearly doubled in the last year, creating a new category that’s now worth close to $200 million1,” continued Guggino.
“Bota Box has built a passionate fan base of millions of consumers by overdelivering on quality, earning it the highest repeat purchase rate of any of the top 25 wine brands in the U.S.1 We think that Bota Box’s strong consumer pull and powerful distribution, combined with the growing popularity of the category and the fantastic quality of the product will make Bota’Rita a hit with both wine drinkers and cocktail fans,” Guggino stated.
Bota’Rita offers consumers a convenient, high-quality ready-to-drink margarita that is easy to pour and easy to love, with refreshing flavors and no mixing required. Bota’Rita is easy on the planet, too: Each 1.5-liter carton generates 88% fewer greenhouse gasses to produce compared to the equivalent amount of liquid in glass bottles2, and is made from post-consumer, 100% recyclable cardboard fiber, printed with non-toxic ink and glued with cornstarch instead of synthetic glue.
The new Bota’Rita Classic Lime and Strawberry ready-to-drink Margarita wine cocktails will be available nationwide for a suggested retail selling price of $15.99. Each 1.5-liter carton contains 10 ready-to-drink servings. For more information about Bota Box wines, visit www.botabox.com or www.facebook.com/botabox.
1 Source: IRI Scan Total US Multi-Outlet + Convenience, 52 weeks ending 10/31/21.
2 Scholle IPN Corporation Sustainability Report, 2/18/21. Environmental impact was estimated using the Simplified Environmental Impacts Calculator, SEIC. SEIC, created by Allied Development for Dow Chemical, is a tool used for direct comparisons of various packaging formats.